Inspired by the places we've been and the places we dream to go. From the natural beauty that surrounds us to the everyday things that fill our souls up. 


SHADE girls don't fixate on fine wines and fast cars- they revel in the natural beauty of their surroundings while dreaming of their next adventure. They value comfort and self-care, kindness and compassion, and without too much trying, their incredible style shines through. 

WHo is the Shade girl? She is sexy and natural in her own unique way. She makes the most of every moment and lives a life on the border of constant movement to laid back cool. Shade is the reflection of a life truly lived.  



SHADE is a collection of clothes carefully and curiously curated by Kera Van Huizum. With more than 15 years in fashion; from retail to design and production along both coasts she has grown an incredible niche for styling. 

With roots in California, she is constantly on the hunt for pieces that embody the perfect closet. Kera ties the look and feel of SHADE together from the things she loves; vitamin sea, the 70s, going inward on her yoga mat and her baby girl, Sadie.   

You will often find Kera hanging out at SHADE playing dress up with everyone making them feel like life long best friends.