A California Christmas at SHADE

LIFESTYLEKera Van Huizum

With the holiday season upon us we decided to take transform SHADE boutique into a California Christmas wonderland. Messy by Design helped spread her magic through the store with bright exotic colors, animal heads adorned with jewels of all kinds and even a VW van tucked into the ceiling vault. We love the play on the "winter wonderland" mixed with the southern California beachy vibes. 

The chic decor relates perfectly to the look and feel of SHADE with its funky patterns, bright colors and unique one of a kind design. Be sure to stop in store to see all the pieces pulled together for the holidays with lots of cozy fabrics, eclectic jewellery and hard to miss prints. Be sure to check out the recently updated online shop if you are running low on time to stop and shop! 

November Muse of the Month

INSPOKera Van Huizum


A SHADE muse is more than stylish. She's more than a fun loving adventurous babe. She's definitely more than a good shopper. A SHADE muse embodies softness and elegance - not only in her looks- but in her persona. Someone who watches and listens carefully - not only in what is said, but what is unsaid or unseen. Someone who cares fiercely about those she loves and would do anything for those lucky enough to be in her inner circle. She is Beth Fulks. A confidant of over 15 years and a constant and active inspiration for SHADE, Beth lives life looking ahead and constantly evolving and learning more about herself so that she can be the best mother, friend, daughter, sister, and friend she can be. 

Beth knows exactly where to look online for great ideas on outfits and what styles are right for her. Where as I may know exactly what I like and my style has not changed much over the years, Beth has a natural and evolving love of fashion, an impeccable eye for flattering pieces and mixing her current wardrobe with new items, and knows when to embrace and trend... and when to run. Beth's epic wardrobe, unique taste, and her ability to stay on the cutting edge of trends without appearing trendy make her the ultimate SHADE muse. 

The Essentials

LIFESTYLEKera Van Huizum

Kiki's Must Haves

Sitting down with the mastermind behind SHADE we had to find out what exactly makes her tick and get to know some of what makes her, her. A nickname that reflects her strong family ties, Kera embodies her brand in more ways than one... 

Favorite outfit from sun up to sun down? Havaianas flip flops, Mother denim, 35mm t-shirt, a cashmere wrap, and yoga pants in my purse. You never know when you can fit your practice in. Oh, plenty of accessories and a lip gloss so you're ready for a cocktail come sunset. 

Lounge pants you can't live without? From yoga-time to TV-time you can find me in Teekis. It's a second skin really. 

The five must have items in your purse? Lip balm, my phone, a snack for my daughter, cash, paper and a pen. 

Current jewelry obsessions? Eeek! Right now, everything! Of course I lust over so many tres-chic, high end designers but in my world I wear local and made with love. I love bone, opal, onyx, shells, diamonds, and I die for watermelon tourmaline! Jewelry is the ultimate when it comes to expressing your own style... you can change it every day.  

Scents that drive you mad? An incredible scent can transport me right back to a special memory or to the first time I came across a certain scent. Decadence by Marc Jacobs was made for me, a Jo Malone scent- there are so many great ones, and my all time favorite; Bvlgari Au The Blanc. Plus, the bottles are divine to collect. 

Tunes to work out to? I'm so old school- Tom Petty, Van Morrison for mellow, Taylor Swift and anything "Top 40" for an upbeat workout! 

Holiday Wish List? There really are no limits; a bike, satin sheets, a hot tub, and jewelry of course.